Design project to answer the question
'How can I use type to express meaning in identity design: Identity through typeface design?
Concept : The shadow type
The shadow gives a sense of interaction between object and light.
It changes according to background, time and light.
This is related to the nature of branding. Branding is communication of brand
projecting to customer as well as the interaction between a brand and its audience.
The perception of brand changes according to the audience’s background experience,
as was previously considered in this dissertation.
Customed Design Typeface, Master of Design Thesis, Edinburgh College of Art
At the time I started to work on this series of work our political situation was very sensitive. I’m not usually active in political activities but at that time it seems to be unavoidable. Political discussion became our everyday life. I saw many discussions and arguments. Friends, family, husbands and wives, employers and employees fought either for red, for yellow, even for not having color.
That year I participated in an earring show. I denied to make earrings with identical pair. I wanted to communicate that being a pair does not need to be identical.
With harmony, two different entities can be together peacefully. It was not only about the objects but refers to our human society as well.
During working on this series of work I found that harmony is not the key but it could be a trap. Searching for harmony is not different from searching for another identical pair.
If being together peacefully is the goal, then with an open mind, simply “being together peacefully”, with or without harmony, is already the key.
“Dai diamante non nasce niente, dal letame nascono i fiori” - Fabrizio De André
“From diamonds born nothing, from dunks born flowers”.
Problems and sorrows are undesired, just like dunk.
However, they are also lessons and make one become stronger.
With that awareness, we can open our heart to embrace our sorrows and problems in order to let
Words are powerful. They could construct and they could destroy.
Words are quick. Once they are launched, they cannot be retrieved.
Let’s not allow words travel alone without companions.
Accompany them with thought and kindness. Guide them with listening and looking.
Silver Pentawards Winner 2013
“It is always hard to choose a door handle to match with the wall.” This design concept was developed to solve this problem and make customers decide to buy a door handle easier.The graphics were designed to resemble a real wall texture such as metal, wood or plastic. With different real wall textures on the package Designed by Prompt Design.
This hexangular necklace box is made of cardboard. The outward design is inspired by the belief in the connection between precious stones and the 12 Signs of the Zodiac. To utilize the resource, the box can be used not only as a container, but also a unique jewelry display. Once opening the box, the box is convertible into a necklace bust display, enhancing your presentation and giving an outstanding look with the greatest eye appeal for your jewelry. Designed by Prompt Design.
New brand identity and packaging design that highlights the BUCHER’s premium and german quality.
BUCHER PREMIUM SAUSAGE BRAND…!!! Task – New brand identity and packaging design that highlights the BUCHER’s premium and german quality. Scope – Brand identity, graphic & packaging design. BUCHER Premium Sausage, packaging designed by Prompt Design.
THIRSTY SQUIRREL 3L
Let's share the water - the essence of life - to each and every creature, starting with the little squirrel that stands tall on this functional portable water dispenser. Featuring a handy ice tube inside, Thirsty Squirrel could keep your drink chilled minus diluting the taste. Easy to clean, it is possible to stand on both working desk or dining table.
QL10161 : Portable Water Dispenser
size : 176 x 183 x 450 mm.
squirrel color : green, orange, white
body color : white
BLOCK 20 , BLOCK 30
Simplified recycling process while maximizing the use of space with this Block 20 - Block 30 stackable recycle Bin. Wise and neat design is applied in which the rim of the waste bag is completely tucked in. In addition, the square form of it make it ideal to fit into every corner where you can stack it up as high as you like or your waste calls.
QL10085 : Stackable Bin
size : 250 x 250 x 200 mm.
QL10086 : Stackable Bin
size : 250 x 250 x 300 mm.
color : black, green, red, white
Polar Bear / Brown Bear Tape Dispenser
This Polar Bear / Brown Bear is ready to get the job done! Always ready to clip any of your important documents or tape anything that needs to be taped up. He's willing to hold your clips in his mouth for safe keeping and has sharp blades on his feet for cutting tape. Now that's one hard working Bear!
1. Pull the tape from his tummy.
2. The legs contain blades to cut the tape easily.
3. His mouth can contain paper clips.
4. Separate his body to replace tape or refill paper clips. It will easily attach itself with magnets.
QL10208 : Polar Bear / Brown Bear Tape Dispenser
color : Brown-White
sealife 2.0 new (2015-2016)
Traditionally, we used to wear coral and other sea life as decoration.
Today our seas are rich with discarded plastic. To highlight this I created silver replicas of plastic forks. Each plastic piece had first been deformed by heat, then cast.
A seahorse, a squid, and a prawn were created from forks; each one has the same volume as the original plastic injection piece.
Material: Oxidized Silver 925/18K pink gold/18K white gold/18K yellow gold
pearly white (2011-2013)
For as long as human beings have existed, they have sought to adorn themselves with symbols of status. Animal and even human teeth were frequently worn by chiefs and high ranking citizens to denote their status in society.
The smooth round pearl is traditionally regarded as an ideal. For Pearly White I have searched through thousands and thousands of pearls to find the few whose imperfections make them perfect for their new role.
Every piece is unique and custom made.
Material: 18ct plated Silver 925, Freshwater Cultured Pearl.
Material: Silver 925, Tahitian Pearl / Oxidized Silver 925, Freshwater Cultured Pearl / Oxidized Silver 925,Tahitian Pearl
companion parrot (2009)
The second generation of A Secret Friend is a life sized companion parrot.
This Jewelry piece is made up of two parts. One part stays at home whilst the other can be worn, taken out, kept save, and then returned; completing your forever friend.
Materials: Bronze, Silver, Aluminium
all year rings (2008)
It is believed that birth month flowers originated in the Roman Empire.
January - Carnation
February - Violet
March - Jonquil
April - Daisy
May - Hawthorn
June - Rose
July - Tulip
August - Poppy
September - Morning Glory
October - Cosmos
November - Chrysanthemum
December - Orchid
A range of fold-out paper jewellery. The collection consists of twelve ring designs which are laser-cut and engraved from a single sheet of 200g/m2 textured white paper. Each month a flower ring can be assembled by the owner, providing 12 rings over a year. These come with an engraved recycled brown envelope.
IN THE SHADOW OF THE MOON (2012) THE COLLECTION ILLUSTRATE DIFFERENT STATES OF THE MOON. FULL MOON, DARKENED MOON, CRESCENT MOON, BLUE MOON, RED MOON AND THE LAST PIECE WHICH IS REFLECTED THE NIGHT WITHOUT THE MOON, CALLED STARY NIGHT.
MOON REFLECTION (2013) IS THE CONTINUING COLLECTION FROM 'IN THE SHADOW OF THE MOON' ILLUSTRATES THE PICTURE OF THE MOON REFLECTION ON THE RIVER. ALL PIECES COMPOSE OF 2 PARTS, HARD AND SOFT, TO REPRESENT THE MOON AND ITS REFLECTION.
RAK-MAIROOROY / LOVE THAT LASTS (2014) REPRESENTS WITH 5 RINGS COMPOSE OF THAI FLOWERS CALLED RAK AND BAANMAIROOROY MEAN LOVE AND LONG LASTING. IN A BELIEF THAT THE RINGS WILL GREET THE NEW MARRIAGE COUPLES FOR THEIR LOVE AND BE A MEMORABLE OBJECT FOR A PROMISE THAT WILL LAST THROUGH THEIR LIVES.
The image below show’s 2 of the 4 core shapes that are available in the Cloth Magpie range. The handbag on the left is the Canteeni. A small and super cute handbag. The handbag on the right is the day case, a retro design that totally makes the most of the vintage fabric used. The print used in these images is called Spring Tide Tweed. Beautiful shades of sea-green and ice blue. Perfect for the summer. Spring Tide Tweed will look perfect with denim.